The evolution of Filipinos’ padala culture

By Merce Planta

FILIPINOS’ “PADALA” culture came about as a result of a long-ingrained custom (the “pasalubong”) combined with harsh economic conditions toward the latter twentieth century. Increasing migrations of Filipino workers to various regions in the country, as well as to many different parts of the world, made it necessary for them to spend months, even years away from their loved ones. In this situation, the culture of pasalubong is no longer enough: family members working as overseas Filipino workers (OFWs) and local migrants thus developed a “padala” culture. How did this evolution from one cultural practice to the next happen?

Pasalubong as expression of affection
One of the simplest ways for Filipinos to express their love, duty and commitment to their family is through the pasalubong. Pasalubong or "presents" are items that Filipinos—those who are going away on a trip, or even those who just visit the mall--bring home to their families, friends, relatives; or even non-relatives that they feel especially close with.

The custom of giving “pasalubong” to loved ones when coming from a trip out of town or out of the country is something most Filipinos take for granted—simply because it’s so ingrained in our culture. Children grow up getting pasalubong from their parents after work. Friends and relatives distribute pasalubong when they arrive from the province or from abroad—and the more generous ones have at least one small token for everybody.

We only realize how uniquely Filipino that custom is when we meet non-Filipinos who do not practice pasalubong in their culture. Foreigners might (at first) be surprised at how Filipinos—whether travelers or overseas workers—pack their bags with seemingly tons of key chains, refrigerator magnets and t-shirts, or even foodstuff, to bring back home to grandparents, fathers, mothers, sisters, brothers, cousins, in-laws and friends in the neighborhood or at the office. It’s only Filipinos who do that.

Padala: A lifeline between families and migrant workers
Amid such social and economic changes, the culture of pasalubong has been reinforced by the culture of the padala, which mostly takes the form of money remittances. The idea of padala or money remittances have largely become synonymous with Filipino local migrant workers and OFWs.

For families who depend on relatives working overseas or employed in more economically progressive regions in the Philippines, the padala is a lifeline for survival and for preserving (or improving) their standard of living. In their case, the padala is not simply a token or a gift, but a source of provision for their essential needs.

The padala in the form of money remittances take care of a family’s food expenses; pays for the children’s

 
University of the Philippines sociology and history professor Merce Planta says that the padala culture of Filipinos is a clear reflection of their love and affections to their families, who are usually the recipients of these padalas. Like professor Planta, LBC understands that the padala has a deeper emotional meaning for Filipinos and this is why it consistently maintains its reliability in its money remittance services.
LBC understands how the Filipinos’ culture of padala has slowly evolved and become more of an emotional connection between sender and recipient. This is why LBC Peso Padala continues to be a safe, fast, and reliable money remittance service provider to ensure that all money “padalas” are sent to its recipient on time.

education; takes care of monthly bills for the electricity, water, Internet connection (a valuable service for communicating with the migrant Filipino worker through email, Internet chat or Internet voice calls); pays for health care bills; provides money for recreational goods and activities—practically the entire family’s way of life, physical health and survival depend in large part on the padala.

This makes products and services that facilitate the sending and receiving of padala in the form of money remittances (as provided, for example, by services like LBC Peso Padala) crucial to the life, health and well-being of millions of Filipino families.

The padala may also be understood as a way for Filipino families, the recipients of these padalas, to partake of the economic, social, and political fulfillment that their relatives who work as migrant workers—whether overseas or in the local regions—have achieved.

Padala as economic driver
With millions of Filipinos abroad sending dollar remittances every year, their combined padala becomes a powerful contribution to the Philippine economy. According to the Bangko Sentral ng Pilipinas, OFWs send money remittances totaling P17.384 billion in 2009. This was the largest total padala from OFWs on record. The World Bank estimates that the money remittances or padala from OFWs comprise as much as 13 percent of the total gross domestic income of the entire Philippine economy.

Some economic experts have also said that OFW remittances have, time and again, saved what would otherwise be an even weaker national economy. These experts also say that the recent economic recession that hit the United States and other parts of the world was not so badly felt in the Philippines because of several factors, among them, a more conservative economic approach (which prevented the Philippines from investing in more risky, “exotic” investment instruments) and the huge influx of padala from OFWs.

Family is number one
And yet, beyond benefits to the national economy, and the practical, day-to-day living of families dependent of our OFWs and local migrant workers, there is a deeper significance to the Filipino padala culture. In a deeper sense, the padala is also a kind of glue that preserves the all-important bonds between family members as well as our social relations—as a result, we remain united, as families and as a nation, despite hardships and upheavals that threaten the integrity of family and society.

The family remains the basis of our community relations. Social organization is based largely on ties of kinship first, while bonds based on shared geography and political considerations only come second. Therefore, the welfare of the community also means the welfare of the family; this truth is demonstrated in our history as a people, and reflects one of our most cherished Filipino cultural values. From this perspective, our padala culture is a source of unity and strength for our society.

The padala is simultaneously, a symbol of love and affection to family members, as well as a symbol of the achievement and success of our overseas Filipino workers. These padalas are now part of our tradition; a cultural bearer of the importance of the family to every Filipino.

Merce Planta, Ph.D. is a professor of History and Sociology at the University of the Philippines in Diliman, Quezon City. She finished her Ph.D. in History at the Department of History of the National University of Singapore and has been an LBC user all her life.

 


 
     
 
 
     


Published by:
FILES Publications
TIN 253-451-760-000
BIR OCN 9RC0000212126
DTI Cert. # 00512596



Copyright © 2002 - 2007 www.panaynewsphilippines.com
Makati City, Philippines. All Rights Reserved.


Member: DANIEL G. FAJARDO
FOUNDATION, INC.
TIN 006-230-436-000
BIR OCN 2005-074-006069
SEC Registration # CN-200259802